Jimmy Choo has created a new feminine fragrance with the arrival of ‘I Want Choo’, an ode to the playful spirit and confident glamour that epitomises the Jimmy Choo woman.

A humorous word play on the brand name that describes the alluring nature of the scent and the personality of the Jimmy Choo. The bottle is a true object of desire. Featuring a bold gold spray cap with a hammered jeweled effect and the precious JC monogram logo, all underlined by the soft and ulra-feminine peach tint of the fragrance. 

‘I Want Choo’ is a powerful oriental floral fragrance that explodes with joy finished with a seductive twist.

MIDDLE NOTES: Red Spider Lily, Jasmin Sambac

BASE NOTES: Vanilla, Benzoin, Resinoid

The I Want Choo campaign emphasizes the energy and intensity of the new, sensual fragrance as three friends get ready to party the night away. It is not about going out, it is all about sharing the fun, the laughter and making it a girl’s night in to remember.