From hair stylist extraordinaire Jen Atkin, OUAI Haircare is the secret to that enviable, ‘French girl’ tousled texture. The range marries accessibility and luxury; with fine fragrances, nourishing ingredients and an infinitely Instagrammable aesthetic.

A lesson in deep hydration, the Medium Hair Conditioner tames tangles and control unruly strands to make your styling rituals (whatever they may be!) a whole lot easier. It’s infused with hair-strengthening hydrolysed keratin to encourage smooth, frizz-free lengths, while a blend of babassu and coconut oil grants virtually endless hydration to your hair.

Work through just-washed hair, massaging the hydrating formula over your strands before rinsing.